About Us

Leo George

Brian George

Patrick George

When it comes to this family-owned business, the apple didn’t fall far from the tree. Now on its 2nd generation of ownership, Florida Fruit Association has always had its roots in the idea of offering the highest quality fruit from the friendliest customer service. 

In 1970, Leo George took a job as a produce manager at his local Kmart. He was 18 years old. Over the next 26 years, he became more and more experienced in the world of Florida fruit and produce, including time spent promoting orange juice for the Florida Department of Citrus and pioneering fruit fundraising with private companies. In 1996, Leo decided to make a change. He would leave his employer, and begin to source the fruit himself. Florida Fruit Association was officially born. 

Leo’s sons Brian and Patrick joined him at FFA in 2008 and 2010. With their educations and backgrounds in corporate business, FFA expanded into new verticals, such as nuts, cheese, sausages and gift packs. They were able to build their own facility at a packing house, exercising even more control over the quality of the products. But through all the changes to the business and the industry over the last 20 years, what hasn’t changed is Florida Fruit Association’s dedication to customer satisfaction. 

From the beginning, Florida Fruit Association has always been a family affair. Along with Leo’s two sons, his wife Sharon and daughter Mandy play integral roles in operations throughout the company. Together the family sets out to create a warm, friendly experience for customers and employees alike. In fact, FFA has had the same office manager, Randi, since inception! 

The George family are entrepreneurs at heart, and they’re always looking for opportunities to offer more to customers – more convenience, more products, more service. The heart of this family-owned business is the opportunity to help create healthier, more successful fundraising opportunities for the next generation of entrepreneurs.